Pasture Pop Microwave Popcorn

Pasture Pop is a playful popcorn brand that was created to stand out on the supermarket shelf. To make the flavors distinguishable, I changed the colors for each flavor and I used the ingredients as designs on the packages (cows, corn stalks, and the kettle). I chose to disperse the popcorn around the design to make it fun and unique rather than display it in a conventional bowl.

Popcorn Package Design